Being a business owner means never really being off the clock, and the slower points of your day gives you time to think about the effectiveness of the marketing ideas you are currently implementing. If things are slowing down that can be a sign to reevaluate to see if there is room for improvement. Here is a list of marketing ideas and Atlanta business tips to give your local business a competitive edge.
With the recent focus on cybersecurity and information security, the question of clean data is brought up quite often. Data cleansing is a process in which you go through all of the data within a database and either remove or update information that is incomplete, incorrect, improperly formatted, duplicated, or irrelevant. Data cleansing usually involves cleaning up data compiled in one area such as a spread sheet.
Though data cleansing does and can involve deleting information, it is focused more on updating, correcting, and consolidating data to ensure your system is as effective as possible. The data cleansing process takes quite a while if information has been piling up for years. Neglecting your database is possibly affecting the impact of your marketing strategy. In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception. This study is an indicator that successful marketing relies on data-driven decision making.
So, if your data is not up to date you can’t be sure if it is accurate. In the same study, less than half of organizations globally (44%) trust their data to make important business decisions.
Buyer personas are a great way to categorize your audience in terms of who they are, what they do, what problems they face. Then you can develop strategies on how you can address their needs. A buyer persona will tell you what prospective customers are thinking and doing as they weigh their options to address a problem that you can gear your company to resolve. They go much further in depth than typical profiles when accessing who are the people you need to influence or a map of their journeys.
Actionable buyer personas reveal insights about your buyers’ decisions, the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo. A buyer persona will give your marketing direction that can built into the identity of your brand. This will reinforce your marketing messages while making your business distinct from the other local small businesses you will compete with.
Stay on Message
Once you know enough about your target audience, keep their media feeds highly saturated with your content. High volume of information will provide enough references to how your business can help them solve their problems at a moment’s notice. As you focus on producing a high quantity of resources and messaging, be careful not to allow the quality of you work suffer. This could affect the perception of your credibility in the eyes of your audience. If your message
and goals are unclear, then your audience will have a vague understanding of what your business is trying to accomplish. To ensure listeners have clarity, be clear in your own mind about what your specific goals are for the message. Also be sure the message considers the emotional response of listeners so, learn and appeal to the values of your audience. Signal to your audience that you care about how they feel about issues.
Optimize Your Emails
Email marketing for small business owners is an important and you don’t want to just send emails, you want recipients to actually read them and find the information provided to be valuable. About 80% of consumers prefer email when communicating for business purposes. You want your emails to engage properly so they lead to conversions. Emailing is one of our top Atlanta business tips.
Make sure your emails are coming from a recognizable sender name, preferably a business address.
Be informative and clear so that the recipient knows the email is worth opening.
Is your content optimized for mobile viewing? Does it enhance the delivery of your subject line? Is it visually organized so that the images aid understanding?
Do the recipients know what you want them to do? Is it easy for them to do it? Does your email improve their agency? Below is a link for 9 easy tips to further improve your emails!
Boost Your Social Media
Social media algorithms are constantly evolving and is increasingly more competitive making it that much harder to gain traction organically. Consider how using paid advertisements to boost posts and help level the playing field. In fact, paid ads should generate over $18 billion in revenue in 2019. 76% of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective.
Show Instead of Only Telling
Visual content continues to grow in popularity as we move further into
Atlanta business tips . Video content (think Snapchat, Instagram Stories, Instagram Live, Facebook Stories, and Facebook Live) is continuing to grow. If you want to be on the cutting edge of visual content, expand into media development to better represent your business.
More and more consumers are using their smartphones in place of a computer. Visual apps like Instagram, Snapchat, and YouTube make posting and viewing and sharing content like pictures and videos easy.
Embrace Marketing Automation
No matter how hard we all try, we can’t do it all. Your business slows down when overwhelmed by responsibilities that could easily be delegated and automated for efficiency. Marketing automation can help you make the most of every customer interaction. You reach out to more
people at a higher rate than doing it personally without the cost of additional services, contractors, or staff. Below is a link to a few automation sites you should check out!
Atlanta Business Tips
This list is a great guide, but don’t limit yourself to only these Atlanta business tips. Keep thinking about your business and customers as both of them change, grow, and evolve. You’ll find new ways to improve customer experience and your bottom line if you stay determined.
Looking to improve your business strategies more? Check out our other article: Facebook Advertising Strategy