Atlanta Business section is where we discuss tips and tricks on how to improve or market your business better! We also dive into some of the small businesses in Atlanta that you should be on the look out for as they grow and prosper. The Atlanta Tribe shows Atlanta in a new light.

If you are looking for an old school, classic steakhouse, Bones is an ideal eatery to satiate your cravings. This established Buckhead restaurant has a reputation for offering fine food, impeccable services, and amazing environs. This restaurant is a unique fusion of classic and modern connoisseur that portrays in its delectable food items and luxurious ambiance.

Bones excels in delivering the world’s best seafood and steaks. 30-ounce bone-in-rib eye and porterhouse are some of the most popular entrees. Maine lobster tail or Foie Gras are the finest decadence that you can enjoy as add-ons with any seafood delicacy. In short, the menu is impressive as it includes some masterfully prepared cuisines that make your dining experience memorable.

A Glimpse from History

Bones began its journey in 1979 with an aim to provide the finest and supreme quality seafood and steaks. The restaurant soon gained a renowned status for their quality, attracting food enthusiasts coming from all over the US. The restaurant gained significant praise for its warm and welcoming environment and regional and modern specialties.

The restaurant is also popular for its personalized menu, well-organized business lunches, and private party services. You can arrange gatherings and entertain large groups on various special occasions. The clubbing and unique menu makes this food station stand out.

Why Bones is the Best Choice?

Bones has always been the first choice for people who want to celebrate their special occasions. Not only this, the dining experience here is often a preferred option for many corporate parties. The eatery’s ritzy, clubby menu items never disappoint. The scrumptious steaks are the worth the money and time people spend there.

Moreover, Bones holds a long list of credentials for its food offerings, taste, menu, and overall feel. Zagat, in its latest food survey, mentioned Bones as one of the finest steakhouses in the US. The restaurant secures the highest position on the steakhouse list for its services and food. The Zagat survey recognized Bones as the number ONE restaurant in Atlanta.

In addition, The New York Times highlighted bones as the best lamb chops and steak restaurant. The newspaper further appreciated the restaurant for their excellent quality of food and stellar wine collection. Bones is “Benchmark of Food Style” in Atlanta.

The praise does not end here, as Bones is also among the top ten steak houses in the US, according to USA Today. The food reviewers praised their perfection when preparing intricate items. Moreover, Mobile Travel Guide, a star rating service by Forbes, found Bones the perfect combination of old-school steaks and private club vibes. The phenomenal taste of their chops is the most distinguished attribute for the reviewers.

Moreover, Bones achieved an remarkable critical acclaim and enviable status for its well-cut steaks and personalized services from Atlanta Business Chronicles, Georgia Trend, and Wine Spectator

What’s on the Menu?

Bones has something for everyone. Although the dining spot receives plaudits for its seafood delicacies and well-cooked steaks, the menu offers a wide variety of cuisines. It is a place where people take their clients to impress them, families arrange get-togethers, and friends love to hang out. No matter how particular you are when it comes to choosing food, the restaurant’s menu will impress you with its extensive food choices.

The menu features six categories, including starter, salads, steaks, and main course.

Some of the signature dishes include

Starters

  • Shrimp Cocktail
  • Fried onion rings
  • Jumbo Lump

Steaks and Chops

  • Lion Lamb Chops
  • Bone–In Filet
  • Bone–In Rib Eye
  • Porterhouse

Main Course

  • Caesar Salad Grilled Chicken
  • Wild Salmon with white Beans
  • Crab Stuffed Trout

Vegetables

  • Hash Browns
  • Sautéed Mushrooms
  • Corn Pudding

Ambiance and Dining Experience

The U-shaped bar, secluded   wine rooms, and spacious private dining areas and a vintage feel create a classic ambiance for the dinners. Their backroom can conveniently accommodate 65 to 70 guests. The restaurant is an excellent place for solo dinners if you love watching games.

Key Takeaway

Whether you want to enjoy sautéed spinach, truffle mashed potatoes or want to indulge in the taste of a large platter of seafood, there is no better choice than Bones. America’s finest steakhouse gives you an amazing old-school vibe and can cater to large parties. The restaurant has, without a doubt, a never-ending charm that elevates your dining experience.

Networking is a major part of being in the film industry. The saying everyone always repeats is “it’s not what you know, it’s who you know” and for the most part, that’s true. However, you can take it a step further than that. The best piece of advice I’ve ever gotten about networking is “it’s not who you know, but who knows you” and in this post, I’ll be showing you my general best ways to make sure everyone remembers you. This may sound similar to my “Top 5 Things that will make you stand out in Atlanta” but this is for networking with people you haven’t worked with.

Stay Professional

First impressions are everything, when you approach someone to talk, you have to look professional and act confident. No one wants to talk to someone who mumbles and looks like a mess. You have to look great and be able to communicate in the same manner. There have been countless times I’ve talked to people who just ramble on about random topics to no end. When you’re networking, you have to stay on topic. Talk about your projects, ask about theirs, and stay in the lane of film.

Be interested, not interesting

There’s nothing more important than being honest when it comes to networking. You can always tell when someone is, for lack of a better phrase, talking out of their ass. Especially, when they’re trying to make connections. So, something that can make you stand out is being genuinely interested in what others have to say. Ask questions about them like, what they enjoy working on, or how they started working in film. People love to talk about themselves, you just have to get them going.

Networking can often devolve into trying to one up others on how many projects you’ve worked on, or who you’ve worked with. The conversation flows so much easier if you let someone else talk, rather than ranting about what you’ve done thus far. Listen to what others have to say and at least appear to be interested, and they will definitely pick up on that.

Be Humble

Now that you’ve listened to what they have to say it’s their turn to listen. Try your best to keep them engaged in what you have to say, but you must stay humble. You have to ride the line of talking about what you do without sounding like you’re bragging. So for example, instead of saying “I directed a TV show for netflix starring The Rock” you could say “I had the opportunity to direct a TV show, and I was able to work with The Rock as well.” So, don’t make the information entirely focused on you. Make it about the opportunities you have, and the connections you’ve made. Just a simple change like that can make all the difference.

Above all else, be yourself:

It is unbelievably easy to notice someone who is lying about themselves. Whether it’s lying about projects they’ve worked on, their roles on set, or just about who they are, you can pick them out easily. The best thing you can do is just be yourself. That way you know you’ll be working with people you really like and who genuinely like you. I keep this perspective throughout my entire life. It helps me daily to not only make better connections, but also, to make myself a better person.

Having a successful film making career is one of those things most people see as an unattainable goal. There’s no clear cut path to get there, it just sort of happens by chance. I myself get overwhelmed at times trying to find a way to maintain a career in film. However, these few steps have helped me slowly turn my dreams into obtainable goals.

Before we start, I would just like to say, I’m starting my film career currently and have been in Atlanta for around a year and 6 months. So, by no means am I Steven Spielberg giving you the clear cut path to being successful. These are just some guidelines I’ve followed to start my career from nothing here in Atlanta.

Go to Film Meetups

Meetups are a great way to network with new people in the industry. The Atlanta Film Society is constantly posting new events for filmmakers of all levels of experience. Ranging from “how to” classes for PA’s to movie nights. These events are always happening and always fun. Also, no matter how much you talk about your film you won’t sound like you’re bragging, it’s just smart to do in that environment.

Additionally, meetup.com has some great groups that you can join that constantly have events going on. If you have never used meetup, it is a great source with plenty of groups for all niches and genres. Follow this link to find all of the meet up groups in Atlanta for film

Create Content and Enter Festivals

Entering festivals is a great way to build your resume and gain notoriety in the industry. The number of connections you can make at a festival are countless, and actually winning an award at a festival can only lead to more. There’s nowhere better to talk about your projects and try to help others with theirs. It’s a win – win. Creating your own content also serves as a source of motivation. The more you film, the more you’ll want to keep filming.

Join Facebook Groups

Facebook groups are a fantastic way to keep updated on what is going on in Atlanta. People are always looking for actors and crew members for their projects. Sure, some will be bum sets or terrible scripts, but it’s never a waste of time to be on set. You’ll always have something to take away from it. Whether it’s a new connection or skill, you’ll walk away from set better than you were before.

Constantly Apply For Jobs

Indeed, Mandy, Glassdoor and the good old craigslist are all great sources for finding jobs here in Atlanta. Companies like Turner, 22 squared, Cox Media, and small independent sets post job opportunities on them regularly. Small sets with no budget could quickly lead to larger sets and paid gigs if you play your cards right, and these sets will only make your resume more impressive.

Don’t Be Shy

Most of the connections I’ve made have been completely unexpected. You start off making small talk with the person next to you at the bar or on set and come to find out they’re an art director or a producer. Atlanta is teeming with creators for you to meet, you just have to talk to them. A fairly large amount of creators are introverted so making the first move is highly recommended, but you won’t regret it.

Atlanta Film Industry

Above all, remember the Atlanta Film Industry is constantly growing, developing, and needing more talented people. People like you. Get out there to learn and grow your passion in one of the greatest industries in Atlanta. I can not guarantee you will be the next Brad Pitt, but you might just get the privilege of getting his coffee one day. I hear he likes it black, no sugar, no cream.

This is a story on how I went from working at a burger joint to working in the most expensive building in Buckhead, one of the wealthiest parts of Atlanta. AKA From Burgers to High Rises.

Rags to Riches Story

Everyone loves a story about a poor man working his heart out to achieve what some would consider to be the impossible. This is not exactly one of those stories. It plays a similar tune, but in retrospect, I was never “poor”.

Let’s start from the beginning.

Sophomore in College

Pretty recently after my Sophomore year in College, I had no idea what I wanted to do with my life. Right before this moment, I had worked my entire life to pursue my sport all the way to the Olympics.

Fiction turned into reality and the fact that I was no longer 18 started to change my perception. How can I chase a sport for another 5 years that will end up leading me no where afterward? These thoughts crossed my brain daily until one fateful day I decided to quit and trust God’s signs.

God’s Sign

Soon after this fateful decision, a woman in Starbucks taught me about a job I had never even heard before, Actuarial Science. It was the perfect career for someone who was good at math, but had no ambitions to become a teacher, professor, or typical researcher. Not that there is anything wrong with those positions, they just are not for me.

Burgers

The only thing now was to get the degree to match the aspiration. Thus, I switched schools and devoted all of my efforts to studying. Meanwhile, I had quit my job at the gym and had to make some income somehow. A friend of mine at the time mentioned his restaurant could use a helping hand.

To be 100% transparent, I never in a million years would have thought I would be working in a burger joint. To be fair, it was not just any burger joint. This was actually a decent steak house that was well known for having amazing burgers. The traffic that would come through was actually middle to upper class and this ended up being one of the best jobs I have ever had.

Serving at a Burger Joint

You see, when you server dinner to a family you get to know them a little bit. I am not your average person in that I would just ask you what you want and give you the bill before you finish. No no no, I wanted to get to know the people in front of me.

I would always throw out some joke in the first 30 seconds of welcoming a table to the grill and test the waters to see how they reacted. If they laughed, it was usually going to be a fun table with a decent tip. Other times, I learned to gauge pretty quickly how people felt based on their body language.

Being an extroverted person with a pleasant demeanor, the job was very enjoyable. I ended up befriending all of the regulars, the kitchen staff, the managers, and one guy I met actually ended up helping at my grandfathers funeral, small world.

Additionally, I even got to know one couple so well that I was invited to the husbands funeral when he passed.

The Robert Downy Junior Doppelganger

The man that passed was an older gentleman who had remarried a much younger lady. The age difference was about 25 years to be exact. This couple would come in once or twice a week, typically on Saturdays, and literally talk to every single person working at the restaurant. Not only did they know us by name, but they would ask about our lives, dreams, significant others and our passions. They came so much, they even got to know my girlfriend at the time who would come and sit at the bar while I worked to snag a free meal. She’s not stupid.

The man himself was a mystery and spectacle all wrapped into a single conversation. He would chat about stories endlessly that would make you want to play it back and relive it in your head.

That One Story

One story in particular is in my head, and I swear to relive it one day. The man spoke of a place in Houston called the Hotel Anatole. This hotel is now actually owned by Hilton but goes by the same name Anatole. Anyways, he told this story that made it sound like a magical place. He mentioned the open floor plan of the lobby that would create a spectral back in his day for the people staying at the hotel.

A bar and lounge rested in the lobby that always had a grand piano playing 24/7 that would echo through out the entire hotel up into the rafters. Imagine a hotel speakeasy back in the day with everyone smoking cigars and wearing their suits. He said he would get an old stogie out and light it with some whiskey in hand while relaxing at the bar with his date. They would laugh and immerse themselves with the melody of the piano enchanting the night. Then they would slip away to their room and leave the door cracked just a tad to allow the music to enter the room all night long while they uhh … slept soundly.

One day soon, I will travel to that hotel and light up a cigar in remembrance of the man. Hopefully, the grand piano will whisk me into an somber state of bliss just like his memory.

Rest in peace Gary.

Burgers to Books

Ironically, the thing I feared, serving, ended up becoming one of my most favorite experiences. That was a blessing, but I had a job to do. I was determined to become an actuary.

While my friends partied and danced their nights away, I was studying. I even spent my junior summer sitting at a desk for 5 hours a day preparing for exams. This was my mission, and I had already failed once.

The actuarial exams are hard. Harder than anything I have ever done and more demanding then I was prepared for. This was my last run.

I told myself, “Either I pass, or I quit.”

The Final Bell

I spent my days at the restaurant in the back with notes and formulas spread out. There was no way I was failing. Luckily, the results were good. I had passed the two exams I needed to get my first job as an actuary.

The road to landing the job was just as tedious. I talk about that in this article, Landing My First Job.

After years of preparation, fights with my girlfriend, a few tears, failed exams and plenty of scratch paper I had finally reached my milestone.

Bitter Sweet Good-bye

After 3 years at the burger joint, 9 months of applications, and 3 denied jobs at reputable companies, I finally got an offer.

Not only did I get an offer, but I got the best offer possible. The jobs I missed out on could be considered as silver compared to the gold job I ended up landing. One thing I am certain of is, God was right all along. I followed his instruction and he led me to green pastures. It was scary that’s for sure.

Learning to trust God is like taking a leap in the fog and hoping there’s not a car coming.

I said goodbye to my friends and customers that knew as I headed to work in Buckhead.

The Result

Looking back, I realize how blessed I am. I put in a good amount of work to get here, but it could have easily gone the other way. In life, there is a clear trend of hard work mixed with luck to achieve success. There’s no telling what I would be doing if that woman had not given me the inspiration to become an actuary that pivotal day. The world is a mysterious place and an even stranger place to call home.

The one solace is that there is beauty in the chaos of life. There is beauty in the unknown and there is beauty in his grace.

We managed to compile some more Statistics for those social media experts out there. We hope you enjoy!

Facebook statistics for 2019

Facebook has a built in platform to let you monitor and track your progress. Use this platform to compare and fine tune your Facebook strategy!

1. 97% of social advertisers chose it as their most used and most useful social media platform.

2. Facebook continues to be the most popular social networking site in terms of number of active users. As of October 2018, it had a little over 2 billion active users.

3. Facebook no longer holds second place in the latest global website rankings from Alexa and SimilarWeb. YouTube has taken its place, moving Facebook down in third position.

4. Facebook usage among adults in the US has remained more or less the same. 68% of US adults claimed to use Facebook in 2018, which is the exact number of US adult Facebook users reported in 2016.

5. Three-quarters of these current users access the platform on a daily basis.

6. Facebook usage among teens is dropping gradually according to the latest social media statistics. While 71% of teens claimed to use the platform in a 2015, the number has now dropped to 51%.

7. Facebook is the second favorite platform for consuming videos after YouTube. 40% of consumers said that they watch the most videos on Facebook.

8. The platform also appeals to social marketers as an advertising platform with 70% of them choosing Facebook ads as the most useful for achieving their goals.

9. So it’s no surprise that 83% pay for ads on Facebook.

10. The platform has managed to double its revenue per user in three years. Its first quarter earnings for 2018 was $13.2 billion–a 42% increase in revenue year over year.

11. The number of local business pages on Facebook has reached 65 million.

12. Brands see a median engagement rate of 0.09% per Facebook post.

Instagram statistics for 2019

Make sure to track your personal Instagram statistics and compare against your competitors!

13. The number of monthly active Instagram users has grown to 1 billion according to the latest social media statistics.

14. Instagram continues to attract a younger audience with 72% of teens saying that they use the platform. This is an impressive increase from 2015 when 52% of teens said that they used the platform.

15. Since 2016, there’s also been a 7% increase in the number of US adults who use the platform with 35% of them currently using it.

16. Even in terms of engagement, Instagram is ahead of Facebook with a median engagement rate of 1.60% per post for brands.

17. But among marketers, Instagram still takes second place to Facebook with 83% of them using the platform.

18. In spite of this, the ad spending on Instagram is 23% higher than on Facebook according to an internal analysis by Merkle.

19. The platform is getting tons of activity with users uploading more than 100 million photos and videos on a daily basis.

20. 2 billion Likes occur on the platform every day.

21. Thursday is the best day to post on Instagram for brands across all verticals.

22. Instagram Profiles saw a follower growth rate of 17-33% during 2018.

23. Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels.

24. As of June 2018, there were 400 million daily active Instagram Stories users. That’s 300 million more users since its launch in 2016.

Twitter statistics for 2019

Make sure to track your Twitter statistics. For instance, you can use your statistics to compare to the general population.

25. 88% of social advertisers use it. This makes it even more popular than Instagram.

26. The platform earned a total of $665 million in revenue during the first quarter of 2018–a 21% increase year over year.

27. $575 million of this total revenue came from ads. That’s another 21% increase.

28. Videos accounted for more than half of this ad revenue.

29. Between May and June of 2018, Twitter suspended more than 70 million fake and suspicious profiles. This may have caused a drop in the total count of users, but also served as a move to increase the authenticity of the content on the platform and build user trust.

30. There are currently 326 million monthly active users on the platform.

31. Twitter users send out 500 million tweets per day.

LinkedIn statistics For 2019

32. LinkedIn now has 590 million users with 260 million of them being active on a monthly basis.

33. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions.

34. It’s also the platform most used by salespeople to engage with their clients/prospects. 73% of B2B companies said they use it for this purpose.

35. 80% of social media B2B leads come from LinkedIn.

36. The three major platforms–Facebook, Twitter and LinkedIn contributed to 90% of social traffic to B2B blogs and sites. And the platform was responsible for half of that traffic.

37. 91% of executives believe that LinkedIn is the top choice for professionally relevant content.

38. 89% of B2B marketers include LinkedIn in their digital marketing mix.

39. 56% of professionals access the platform using multiple devices.

40. 62% of LinkedIn members engage with content on the platform because they found it educational or informative.

41. 61% engage with content because it’s relevant to them.

Social media advertising statistics for 2019

Social Media Data

42. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.

43. Social media advertising spend in the US is expected to reach $18.4 billion in 2019.

44. Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 billion.

45. Facebook controlled 84.9% of this social video ad growth.

46. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

47. 57% of millennials feel that ads are becoming more relevant.

48. 45% of Gen Z and 41% of Gen X-ers feel the same, while only 27% of Baby Boomers feel this way.

49. Non-customers are three times more likely than customers to visit retailers from social media ads.

50. 50% of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media.

51. 49% said that easy payment systems (like Amazon Pay) would increase their chances of buying through social media.

Social media engagement statistics for 2019

52. 80% of social marketers said that their key strategy is to increase engagement across social channels.

53. Posts with links to more information are the most preferred type of content on social media. 30% of consumers said that it’s the content they like to see most from brands on social. 18% preferred graphics and images, while 17% would like to see produced video.

54. 61% of social marketers prioritize social media posts that teach. 58% focus on telling a story and 53% focus on posts that inspire.

55. This shows that there’s a huge misalignment with what consumers actually prefer. 73% of consumers want to see posts about discounts and sales. 60% want to see posts that showcase new products and services. 59% want to see posts that teach something.

56. 58% of consumers prefer visual-first content, with their main preferences being graphics and images and produced video.

57. 74% of consumers share video content from brands on social media.

58. Consumers are equally likely to share and engage with inspirational posts from brands.

59. For 45% of consumers, social media is one of the first channels they go to in case they have any questions or issues.

60. In fact, 21% of consumers would rather message a brand on social media instead of calling up customer service.

61. 88% of social marketers said that it’s important for their brands to provide customer service through social media.

62. The most common reason why consumers reach out to brands on social media is because they have a question. 57% of consumers reported doing this.

63. The second most common reason is to have an issue with a product or service resolved. 45% of consumers have done this.

64. A fair amount of people (34%) also reach out to brands on social media so they can commend them on their products or services. Brands should use all of these instances as an opportunity to build relationships.

65. Finally, 21% of consumers are more likely to buy from brands that they can reach on social media.

Data experts write reports on last year’s online advertising statistics that have huge implication for businesses and if you want to maximize your marketing department then you need to keep these numbers in mind.

The original data source provider for these online advertising statistics is listed so you can search for more details or document them yourself in your writing.

Email Marketing Statistics

Email Usage

  • Active email accounts are expected to hit 5.6 billion by 2019. (Statitsa, 2018)
  • As a result, about 49% of businesses use some form of email automation. (Emailmonday, 2018)
  • Emails that display incorrectly on mobile may be deleted within three seconds. (Campaign Monitor, 2018)

Mobile Email

  • 73% of companies surveyed prioritize mobile device optimization of emails. (Campaign Monitor, 2018)
  • Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens. (Campaign Monitor, 2018)
  • IT, B2B, and wholesale companies have the weakest mobile email opens, while TV/radio/film, events, and real estate have the strongest mobile email opens. (Campaign Monitor, 2018)
  • Mobile users check their email three times more than non-mobile users. (Campaign Monitor, 2018)
  • 52% of customers are less likely to engage with a company because of bad mobile experience. (Campaign Monitor, 2018)
  • 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
  • At least 80% of email users are expected to access their email accounts via a mobile device by the end of 2018. (Radicati, 2018)
  • The Apple iPhone (29%) and Gmail (27%) remain the most popular ways to read emails. (Litmus, 2018)
  • IMobile opens accounted for 46% of all email opens in June, 2018. (Litmus, 2018)

Lead Generation

Demand Generation

  • Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo, 2018)
  • In 2018, 70% of marketers say their demand gen budgets will increase and 34% say their spending will grow by more than 20%. (Demand Generation Benchmark Survey, 2018)
  • At least 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. (Content Marketing Institute, 2018)
  • In the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. (Marketing Charts, 2018)
  • Only 18% of marketers say outbound practices provide the highest quality leads for sales. (HubSpot, 2018)
  • In particular, 61% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2018)

Marketing Analytics

  • In fact, 75% of inbound organizations believe their marketing strategy is effective. (HubSpot, 2018)
  • Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketers. (Wordstream, 2018)
  • At least, 27% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2018)
  • 39% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (HubSpot, 2018)

Marketing Automation

  • Surprisingly, spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)

Online Advertising Statistics

At the present time, Ads are everywhere and knowing what is working and what is not, is important to your success. For this reason, online advertising statistics give you an upper hand on the rest of the market.

Ad blocking

  • Ad blocking in the US has increased from 15%-30% since 2014. (Statitsa, 2018)

Display Advertising

  • 30% of marketers think outbound marketing tactics are overrated. (HubSpot, 2018)

Mobile Advertising

  • Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week. (Business Wire, 2018)
  • 60% of consumers click on mobile ads at least weekly. (Business Wire, 2018)

Pay-Per-Click (PPC)

  • 66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)

Video Advertising

  • 99% of marketers who already use video say they’ll continue to do so in 2018. (HubSpot, 2018)
  • If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018)
  • Obviously, 81% of consumers mute video ads. (Optinmonster, 2018)
  • Generally, 65% of those who don’t currently use video, say they plan to start in 2018. (HubSpot, 2018)
  • Additionally by 2021, the video advertising will grow to a $22 billion industry. (eMarketer, 2018)
  • In 2017, the biggest jump in video CTR was among desktop users, while CTR on tablets slightly decreased. (Wordstream, 2018)

Marketing Technology Statistics

Messaging Apps

  • In fact, 24% of marketers plan to add messaging apps to their content strategy in the next year. (HubSpot, 2018)
  • Surprisingly, 105 million people use Facebook Messenger monthly. (Statitsa, 2018)
  • By 2021, an estimated 2.48 billion people are expected to have messaging apps. (Statitsa, 2018)
  • Still, the most popular mobile messenger app globally as of July 2018 is WhatsApp. (Statitsa, 2018)
  • Simultaneously, Facebook owns the world’s two most popular messaging apps: Facebook and WhatsApp. (Statitsa, 2018)

Mobile

  • 48% of customers started searching for the product they bought on mobile first. (Google, 2018)
  • 89% of people on smartphones are using apps, while only 11% are using standard websites. (Disruptive Advertising, 2018)

Artificial Intelligence (AI)

Artificial Intelligence (AI) is growing throughout all markets and starting to revolutionize industries. With this in mind, online advertising statistics show that lower costs and smarter solutions are bridging the gap to a brighter future for all.

  • Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year. (Adobe, 2018)
  • For instance, there are 1,652 AI startups and private companies that have captured over $12.24 billion of funding. (Venture Scanner, 2018)

Sales Statistics

CRM

  • 27% of salespeople are spending an hour or more on data entry each day. (HubSpot, 2018)
  • Additionally, the most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence. (Hubspot, 2018)

Selling

  • 75% of companies say closing more deals is their top sales priority. (HubSpot, 2018)
  • Overall, prospecting is the most difficult part of the sales process for salespeople. (HubSpot, 2018)
  • 40% of salespeople say getting a response from prospects is getting harder. (HubSpot, 2018)
  • 30% of salespeople say closing deals is getting harder. (HubSpot, 2018)

Service-Level Agreement (SLA)

  • On one hand, only 26% of respondents have a formal SLA between marketing and sales. (HubSpot, 2018)
  • In detail, only 7% of salespeople said leads they received from marketing were very high quality. (HubSpot, 2018)
  • Still, 28% of salespeople said marketing was their best source of leads (HubSpot, 2018)
  • For example, 85% of marketers with an SLA think their marketing strategy is effective. (HubSpot, 2018)

Social Selling

  • 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not. (HubSpot, 2018)
  • Four in ten reps have recently closed two to five deals due to social media. (HubSpot, 2018)
  • Half of revenue is influenced by social selling in 14 common industries specifically, computer software, healthcare, and marketing and advertising. (HubSpot, 2018)
  • Finally, using social selling tools can increase win rates and deal size by 5% and 35%, respectively. (HubSpot, 2018)

Data experts write reports on last year’s marketing statistics that have huge implication for businesses and if you want to maximize your marketing department then you need to keep these numbers in mind. The sources for each data point is listed so you can follow them for more details.   

As an Atlanta business, it is important to stay update to date on the latest marketing trends by analyzing the marketing statistics produced by analysts. Utilize the marketing statistics to further your reach, increase traffic, increase conversions, and ultimately grow your business!

Below we dive into into some of the different statistics that we think are impactful and paint a clear picture of where the marketing world is headed.

SEO Statistics

SEO statistics for Atlanta Businesses and entrepreneurs

SEO statistics represent a wide range of metrics, but there are a few clear findings that Atlanta Businesses need to know.

  • In sum, using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)
  • 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)

Local SEO

Like traditional SEO, local SEO focused on the general area around your business. For Atlanta businesses, that would be the greater Atlanta area.

  • Not to mention, local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)

Ecommerce

Ecommerce is a thriving way for businesses to increase revenue and get a leg up on competition. Lets review some of the top statistics.

  • To begin with, 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018)
  • By 2021, global retail ecommerce sales will reach $4.5 trillion. (Shopify Plus, 2018)
  • B2B ecommerce sales are expected to outgrow B2C ecommerce sales by 2020. (Ecommerce Platforms, 2018)

Mobile Search

Most marketing making is done from a simple web search. Traditionally, Google has been dominant in this area leading businesses to solely focus on Google rankings, Ads and developments.

  • Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)
  • Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018)

Organic Search

Organic search is similar to when you are looking to buy a new product and you search for the product online, a relevant company selling that product will pop up as well. Additionally, companies use blogs and off-page SEO to drive organic traffic to their website from simple everyday searches. The hottest trend to do this in 2019, is from videos on youtube and other similar platforms that drive traffic to your site.

  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018)
  • 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018) Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
  • Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)

Voice Search

Projected to be one of the newest upcoming trends, voice search has seen a massive boost in user base and exposure. For instance, popular figures like Gary Vee promote it voice search and voice based apps endlessly stating they are the upcoming next best thing. In today’s society, it is best to be ahead of the trend, that means enable your business to be found through voice search.

  • Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often. (CNBC, 2018)
  • In general, content marketing statistics Learn what projects and platforms content marketers are prioritizing.

Blogging

What you are reading now could be considered a blog or an article depending on how you look at it.In particular, Blogging has proven to be one of the most beneficial tools for online marketing. A well written blog will drive hundreds of organic traffic to your site month after month giving you a larger audience to leverage.

  • To illustrate, 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)

Content Strategy

With the plan of blogging, it is important to have a clear content strategy. If you are writing blogs over topics that will not lead you to potential clients, conversions, or gain market presence, then you are probably wasting your most precious resource, time.

  • In similar fashion, 9% of marketers plan to add Medium to their marketing efforts in the next 12 months. (HubSpot, 2018)

Podcasts

Podcast Statistics for Atlanta Business

In time similar to voice search, podcasts are projected to grow tremendously over the next 5 years. This is because the general population does not have time to sit and watch a video and focus on the image being portrayed for too long. People are active, on the move, driving, multitasking and this means that information has to adapt to this audience. For instance, podcasts convey important information in a quick, easy digestible way that people can utilize on the go.

  • Surprisingly, 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2018)
  • Monthly podcast listeners grew from 24% of Americans to 26% year over year. (Edison Research, 2018)
  • In any case, podcast listeners are more likely to own a smart speaker. (Edison Research, 2018)
  • 27% of men and 24% of women listened to podcasts in the last month. (Edison Research, 2018)
  • Podcasts are the number one audio source by time of consumption among podcast listeners. (Edison Research, 2018)

Social Media Statistics

Social media is just as important as SEO, web rankings and video content. Many businesses leverage their social media followings to drive traffic to their business website and generate additional revenue.

Social Media Statistics for Atlanta Business

Facebook

  • By comparison, India has the most Facebook users out of any other country in the world. (Statitsa, 2018)
  • As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users. (Facebook, 2018)

Instagram

  • As of January 2018, the age group with the most Instagram users worldwide is 18-24, followed by 25-34-year-olds. (Statitsa, 2018)
  • Seven out of ten hashtags on Instagram are branded. (Sprout Social, 2018)
  • Instagram mobile ad revenue is expected to hit nearly $7 billion this year. (Statista, 2018)
  • Instagram hit 1 billion monthly users in June 2018, after hitting 800 million monthly users in September. (TechCrunch, 2018)

  • Undoubtedly, instagram’s user count is growing close to 5% per quarter. (TechCrunch, 2018)
  • eMarketer estimates that Instagram will generate $5.48 billion in U.S. ad revenue in 2018. (TechCrunch, 2018)
  • Instagram makes up 28.2% of Facebook’s mobile ad revenue. (TechCrunch, 2018)
  • Instagram launched IGTV app in 2018 which allows creators to upload one-hour long videos. (TechCrunch, 2018)
  • There are over 400 million Instagram users creating Instagram stories every day. (Statitsa, 2018)
  • Jakarta, Indonesia is the top tagged location in Instagram stories. (Digital GYD, 2018)
  • The top three most common hashtags used in Instagram stories in 2018 are #GOODMORNING, #WORK, #GOODNIGHT. (Digital GYD, 2018)
  • Research on 89 companies found that marketers posted 1,347 Instagram Stories compared to 614 Snapchat Stories in July 2018. (Our Social Times, 2018)
  • Another key point, Instagram Stories posted a 220% increase in year-on-year ad spend. (Our Social Times, 2018)

LinkedIn

  • The average LinkedIn user spends 17 minutes on the site per month. (Wordstream, 2018)
  • Provided that, LinkedIn has 562 million members. (LinkedIn, 2018)
  • Presently, 40% of members visit the professional social network each day. (Omnicore Agency, 2018)
  • 80% of people use Pinterest on mobile. (CoSchedule Blog, 2018)
  • Equally important, 80% of millennial Pinterest users say that the platform helps them decide what they should buy. (CoSchedule Blog, 2018)
  • Additionally, Snapchat has 188 million daily active users. (Statista, 2018)
  • In summary for 2017, 81% of Snapchat’s Q2 revenue came from North America (Omnicore, 2018)
  • In May 2018, Snapchat’s shares were worth $10.95, down from their original value of $27.09. (Brandwatch, 2018)
  • Altogether in the U.S., Snapchat is the sixth most popular social networking app as of May 2018. (Statitsa, 2018)
  • In August 2017, Snapchat users were 64% more likely to send a snap to a friend than post to stories. (Quartz, 2018)
  • As of May 2018, the longest Snapchat streak is 1,120 snaps. (Brandwatch, 2018)
  • To put it differently, Snapchat users spent an average of 34.5 minutes on the app in September 2018.

(CNBC, 2018)

  • In general, the cost for Snap Ads campaigns starts at $3,000 per month. (Wallaroo Media, 2018)

Social Media Exposure

At any rate, social media gives your company tons of free traffic and exposure as you grow and gain followers.

  • On the whole, 59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved. (Lyfe Marketing, 2018)
  • About 3.03 billion people are on social media around the globe. (BrizFeel, 2018)
  • 96% of people talking about companies and brands on social media aren’t actively following those brands. (Lyfe Marketing, 2018)
  • Branded content on social media is twice as likely to interest people between the ages of 55 and 64 than those who are 28 and younger. (BrizFeel, 2018)

Social Media Usage

  • More than 50% of Internet users say they follow some sort of celebrity or influencer account on social media. (BrizFeel, 2018)
  • 2 million business are said to use Facebook for advertising in 2018. (Hootsuite, 2018)
  • For instance, Social media and video viewing are the two most popular online activities. (Smart Insights, 2018)

Twitter

  • There are 369 million monthly active Twitter users as of 2018. (Statitsa, 2018)
  • Surprisingly, Katy Perry has the most Twitter followers followed by Justin Bieber. (Statitsa, 2018)
  • In 2017, Twitter’s revenue reached 2.44 billion US dollars. (Statitsa, 2018)
  • Not to mention, 79% of Twitter’s monthly average users are located outside of the U.S. (Hootsuite, 2018)
  • In addition, Tweets with videos get over six times as many retweets as tweets with photos. (Wochit, 2018)

Video Marketing Statistics

Videos are the best way to increase your online presence. As a result, multiple sources provide video marketing statistics detailing the effectiveness of providing videos of your services or products online. With videos becoming the standard, soon if you do not have a video you will be considered behind the curve if not already.

Social Video

  • Specifically, 41% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2018)

Video Analytics

  • Above all, having a video thumbnail in the search results can double your search traffic. (Search Engine Journal, 2018) Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)
  • For instance, YouTube 45% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2018)
  • Additionally, About 5 billion YouTube videos are viewed on average every day. (Omnicore, 2018)
  • As a matter of fact, 65% of senior executives navigate to a site after viewing a related YouTube video. (Single Grain, 2018)

Overview and Purpose

In summary, we hope you can utilize these marketing statistics to make better informed decisions on your marketing and social media plans!

In addition, if you learned something and enjoyed this article, make sure to check out our part 2 to the article where we discuss more relative statistics!

Data cleansing refers to data management of information accumulated over time by individuals and businesses. This is a serious problem for some Atlanta businesses and we want to discuss it and give you the best tools and resources the market offers currently! So, let’s dive into data cleansing.

What Is It?

The process of data cleansing is going through all of the data within a database and either remove or update information that is incomplete, incorrect, improperly formatted, duplicated, or irrelevant.

Why is it important?

Eventually, information becomes outdated making an update to addresses, names, websites, emails, and other information necessary. If all your data is compiled in one area it could take an extensive amount of time to organize everything after piling up information for years. That’s why it’s important to regularly perform data cleansing.

How often that ends up being depends on a variety of factors, such as how much information you have and how many different places the information is stored. It’s also important not to cleanse too often or you may waste time on something that isn’t as big of a priority during your typical schedule.  

Data Cleansing For Individuals

Data cleanse for small business

Credit card details or banking information, tax information, birth dates and legal names, mortgage information, and more can actually be stored on various files on your computer. All this information can become overwhelming very fast making it increasingly more difficult to find the most recent paperwork.

You may have to wade through dozens of old files before you find what you are actually looking for. Disorganization can lead to stress, lost or damaged documents. Data cleansing ensures you only have the most recent files and important documents, so you can manage your documents more efficiently. It also helps ensure that you do not have significant amounts of personal information on your computer, which can be a security risk.

Data Cleansing For Businesses

Businesses generally hold on to a lot of personal information, business info, employee info, and customer or client information. Accurate customer information helps you know your audience better and contact customers if needed. Having the newest, most accurate information will help you get the most out of your marketing efforts.

If your information is accessible then your teams and employees don’t have to search through overcrowded archives, maximizing work hours and increasing overall productivity. Unlike individuals, businesses must ensure that the personal information that they store is kept safe and organized, otherwise your business’s reputation could be at risk or in extreme cases make you and business vulnerable to legal risk.

Data Cleansing Steps

Data cleanse steps

Grab some coffee, this might take a while.

Analyze Data

Step one to data cleaning is to put all the data in one place and have it record in a document such as a spreadsheet. You can’t assess your data if its in individual files spread across your computer, you want your data compiled in a single location so you can assess the data as a whole. When making your assessment you may want to keep certain questions in mind:

  • Does my data seem to make sense?
  • Are there any duplicates, and if so, is that okay?
  • Does numerical data add up and make sense?
  • Are there spelling errors or numbers where there shouldn’t be?

Data Cleaning

Before you start deleting data, it’s wise to be cautious and create a copy of your spreadsheet then make any changes to the data within the copy instead of the original. This is to help protect yourself in case you make a mistake. This extra step will be worth it for peace of mind and ensuring your efforts have not create more problems then you started with.

Data Functions

Addressing every single error manually will be extremely time consuming and tedious. Specifically, making use of functions and developing some skills in applications like Microsoft Excel, will help you data cleanse more efficiently. When using functions there are some other tips you may need to keep you work organized.

Unique IDs

Unique ID columns will restore data to its original order after sorting through it multiple times. For instance, use column A as a unique identifier to insert consecutive numbers starting from 1. It may be simple, but it’s very effective. When you’ve put your Unique IDs into column A, go back to your original paper sheets and write the Unique ID there as well.

Manipulating Data

Have each column one column per variable. The variables are all the pieces of information that you are observing, measuring, counting and collecting, like age, gender, distance, temperature, etc. that can change as part of the study. Each variable should have its own column, and each variable should correspond to just one piece of information. If you’re recording a composite variable made up of 2 or more constituent parts, like Body Mass Index – made up of Height and Weight – then record them in separate columns. You can always combine them into a single variable later.

Use row 1 as the variable name, eventually you’ll need to analyse your data and you may need to export it to a statistical program. The standard for pretty much all commercial stats programs is for the first row to be reserved for the name of the variable and all other rows for the data.

Every cell should be filled with placeholder information.It is quite common to use ‘illegal’ numbers as codes to give you information, so where the entries for a variable can only be positive values, we can use codes such as: If negative numbers aren’t useful, then use letters a, b, c, etc. If you are working in excel, here are some functions that could help with manage your data.

Excel Functions for Data Analysis

  1. Concatenation: =concatenate(Cell 1, Cell 2) – Combines different information into one cell.

2. Len: =LEN(A1) – It returns the number of characters in another cell. Use LEN when creating title tags or descriptions that have character limits.

3. Index Match: = INDEX(B:B,Match(A1,A:A,0)) And a simplified explanation of the function: =INDEX(Column of Data You Want to Return,MATCH(Common Data Point You are trying to Match, Column of Other Data Source that has Common Data Point,0))

4. Logic Functions: =IF(logical_test,value_if_true,value_if_false) – simple explanation from excel: IF(Something is True, then do something, otherwise do something else)

=AND(logical1,logical2,…) – Utilize this with the If function to create multiple two or more logic rules that occur together

=OR(logical1,logical2,…) – Utilize this with the If function to create multiple scenarios

=SUMIF(range,criteria,sum_range) – Sums a range that follows a specified criteria. The criteria range and sum range can be different, but must have the same size range.

=SUMIFS(sum_range1,criteria_range1,criteria1,…) – Sums multiple ranges based on multiple specified criteria. Each criteria and sum range can be different. Note the difference in syntax from the sumif.

=AVERAGEIF(range,criteria,average_range)  – Averages a range that follows a specified criteria. The criteria range and sum range can be different, but must have the same size range.

=AVERAGEIFS(average_range1,criteria_range1,criteria1,…) – Averages multiple ranges based on multiple specified criteria. Each criteria and average range can be different. Note the difference in syntax from the averageif.

=COUNT(value1,value2,…) – Counts number of cells with numbers in them.

=COUNTA(value1,value2,…) – Just like Count, but returns count of text cells.

=COUNTBLANK(range) – Returns count of blank cells.

=COUNTIF(range,criteria) – Returns count of cells that follow a specified rule.

=COUNTIFS(criteria_range1,criteria,…) – Returns count of cells that follow multiple specified criteria.

5. IfError: =IFERROR(value,value_if_error)

=IFERROR(index(B:B,match(A1,A:A,)),””)

=IFERROR(index(B:B,match(A1,A:A,)),”No Data”)

Data Cleansing Software

Another option is to use data cleansing software if you are unsure of your ability to do it yourself or lack the time. Below is a list of some of the available software on the market and a brief description of them.

OpenRefine

OpenRefine is a standalone open source application for data cleaning and manipulation to other formats, often referred to as wrangling.

Trifacta Wrangler

Trifacta is a data wrangling software that allows you to analyze, compute, and manipulate large data quickly and effectively.

Drake

Drake is a simple to use, text based data wrangling software. It is especially designed for data workflow managment.

TIBCO Clarity

TIBCO Clarity is the data cleaning component of a larger branch of TIBCO software. It is a single point of contact for massive and disruptive data sources.

Winpure

Winpure is a cheaper alternative to some other larger data cleaning software that is designed for the basic user and not just IT professionals.

Data Ladder

Data Ladder is a world-wide data tools set that strive to deliver quality in its product. Great resource for enterprise sized users.

Quadient Data Cleaner

Quadient Data Cleaner is a data profiler that aims to quantify the quality of your data and clean it accordingly.

Cloudingo

Cloudingo aims to mostly target and clean salesforce data and eliminate those pesky duplicates. In addition, it does all of the traditional data cleaning procedures.

Reifier

Reifier connects information sources, and gives a look through which service requests GDPR can be easily handled.

10 IBM Infosphere Quality Stage

10 IBM Infosphere is mostly for enterprise clients that need a good clean up across multiple interfaces and servers.

For more tips and tricks for Atlanta business, make sure to check out our Facebook advertising strategy article!

5 Ways For Meaningful Engagement

The new advancements in technology today grants vast opportunities to reach out to a wide range of markets and potential customers online, but for many businesses it is difficult to reach out to these customers and properly engage with them. Proper engagement yields trust and loyalty but the occasional newsletter, social media post, or broad airwave sales pitch isn’t going to hold the attention of your target audience.

People respond better to providers of useful information that is relevant to solving the particular problems they are facing at the specific time the problems occurs and they want fast results. If you are just selling them something you leave the impression that you are not that interested in their concerns. Outlined below are some creative and effective ideas for individuals and companies to interact and engage with their customers online.

Build Online Community

There are several great ways to build an online community to more effectively interact and engage with your customers. Forums have been around for years and are still a widely used method of engaging with customers. Allow customers to engage with you as well.

Your forum will give you an opportunity to ask for recommendations then share the opinions with other potential customers. Convey the feeling that customers thoughts and ideas are valued.

Forums also branch into social media seamlessly, customers are already on these social every day and your forum will let bring customer to you as well as let you reach out to your customers. The interplay will build the presence of multiple networks. Google+Communities, Facebook Groups, and LinkedIn Groups are just a few of the many social networking sites that allow individuals and companies the ability to set up topic or brand communities.

You can also expand into the profiles of other businesses in you industry. There are plenty of thought leaders with blogs, podcast, and videos that you can subscribe to in order to have access to a their audience and you can use the interactions as inspiration for your media as well.

Every response you get on any of subject can generate further conversation as additional followers converse. Take notes so you will gain insight into the thoughts, preferences, and behaviors of your audience.

How to Build Your Own Online Community

Check out our post on a Facebook advertising strategy.

Promote Events With Customers

If you need more to talk about with your customers then try attending local events if not host one yourself. Then you can share the experiences to generate conversations about activities people like and places they like to go to. Let people know ahead of time that you’re going to be there and ask who else will be attending. If you are the host then the event will bridge experiences that the people value to your business’s identity. Respond to those who are coming and let them know you’re looking forward to seeing them there.

At your event, take a few minutes to post photos and videos or even use Facebook Live or Instagram Live Stream to stream the while engaging with customers. Do a quick Q&A session with the followers who weren’t able to attend. You don’t have to limit yourself to professional or work-related events.

Engage your customers in meaningful conversation about things they may be passionate about because depending on your business, you may also be able to leverage other local news in the community as a source of conversation. Local interest stories are the type of content that’s easy for your followers to discuss, like and share. You can also bring up local sporting events, charity drives, grand openings, school events, and other local news. Reinforce the idea that you are not just interested in selling product, but in sharing experience.  

How to Successfully Promote An Event

Co-Create

Releasing an e-book, redesigning a website, or launching a new product doesn’t just have to be your projects. They can be the projects of your new community. If your online profiles can build up members to accomplishing their own goals, your platform can really develop new bonds with the users.

When you are encouraging community participation on a project, reward the people whose ideas and input you implemented. Involve your customers and community members so they will have a sense of identity and belonging. They will feel apart of the effort and process that made a product or service better.

What Does it Mean to Co-Create?

Exclusive Content

Create content that is not available to the general public and is exclusive so that only members of your community can utilize it. Require users to login to this area. You don’t necessarily have to charge for access to this content. Require users to at least go through a registration process to gain access to it. This will generate traffic to you sites as well as be useful when negotiating with sponsors and other businesses. It can also be a method to prioritize the co create projects.  

You may also want to offer special discounts and pricing to this group as well. A members only forum with active users can have more small group discussions so everyone is heard. This is a great way to build unity and engage your customers.

How to Create Exclusive Content

Host a Webinar

A webinar or Google Hangout is another innovative way of engaging with your customers. Present through a webinar brings opportunities for exclusive content as well. Talking about relevant topics in real time with instant responses to web chat provides immediate gratification to your community. Broadcasting video through live stream will allow you to reach a larger target audience on a platform like Youtube.

The presenter of the webinar or hangout can also convey you to be more passionate, entertaining, and engaging than you could otherwise be. Publish webinars more efficiently than writing a blog post and short e-book. The level of participation for viewers is tied to membership, supporting the efforts with the other ideas discussed previously.

Engage your customers in meaningful conversation. Engagement is the difference between a transaction based relationship and a more genuine, personal connection. Authentic relationship building takes effort but technology today offers so many great ways to interact and engage with customers online.

How to Host a Webinar

Engaging With Customers

Take advantage of all the free tools and resources available today to focus on engaging with customers. Devise a plan to better engage and interact with your customers online. Research and strategize so your business can adapt to the changing landscape of tomorrow.

Being a business owner means never really being off the clock, and the slower points of your day gives you time to think about the effectiveness of the marketing ideas you are currently implementing. If things are slowing down that can be a sign to reevaluate to see if there is room for improvement. Here is a list of marketing ideas and Atlanta business tips to give your local business a competitive edge.

Data Cleaning

With the recent focus on cybersecurity and information security, the question of clean data is brought up quite often. Data cleansing is a process in which you go through all of the data within a database and either remove or update information that is incomplete, incorrect, improperly formatted, duplicated, or irrelevant. Data cleansing usually involves cleaning up data compiled in one area such as a spread sheet.

Though data cleansing does and can involve deleting information, it is focused more on updating, correcting, and consolidating data to ensure your system is as effective as possible. The data cleansing process takes quite a while if information has been piling up for years. Neglecting your database is possibly affecting the impact of your marketing strategy. In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception. This study is an indicator that successful marketing relies on data-driven decision making.

So, if your data is not up to date you can’t be sure if it is accurate. In the same study, less than half of organizations globally (44%) trust their data to make important business decisions.

Buyer Personas

Buyer personas are a great way to categorize your audience in terms of who they are, what they do, what problems they face. Then you can develop strategies on how you can address their needs. A buyer persona will tell you what prospective customers are thinking and doing as they weigh their options to address a problem that you can gear your company to resolve. They go much further in depth than typical profiles when accessing who are the people you need to influence or a map of their journeys.

Actionable buyer personas reveal insights about your buyers’ decisions, the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo. A buyer persona will give your marketing direction that can built into the identity of your brand. This will reinforce your marketing messages while making your business distinct from the other local small businesses you will compete with.

Stay on Message

Once you know enough about your target audience, keep their media feeds highly saturated with your content. High volume of information will provide enough references to how your business can help them solve their problems at a moment’s notice. As you focus on producing a high quantity of resources and messaging, be careful not to allow the quality of you work suffer. This could affect the perception of your credibility in the eyes of your audience. If your message

and goals are unclear, then your audience will have a vague understanding of what your business is trying to accomplish. To ensure listeners have clarity, be clear in your own mind about what your specific goals are for the message. Also be sure the message considers the emotional response of listeners so, learn and appeal to the values of your audience. Signal to your audience that you care about how they feel about issues.

Optimize Your Emails

Email marketing for small business owners is an important and you don’t want to just send emails, you want recipients to actually read them and find the information provided to be valuable. About 80% of consumers prefer email when communicating for business purposes. You want your emails to engage properly so they lead to conversions. Emailing is one of our top Atlanta business tips.

Sender address

Make sure your emails are coming from a recognizable sender name, preferably a business address.

Subject line

Be informative and clear so that the recipient knows the email is worth opening.

Design

Is your content optimized for mobile viewing? Does it enhance the delivery of your subject line? Is it visually organized so that the images aid understanding?

Direction

Do the recipients know what you want them to do? Is it easy for them to do it? Does your email improve their agency? Below is a link for 9 easy tips to further improve your emails!

9 Easy Tips to Improve Your Emails

Boost Your Social Media

Social media algorithms are constantly evolving and is increasingly more competitive making it that much harder to gain traction organically. Consider how using paid advertisements to boost posts and help level the playing field. In fact, paid ads should generate over $18 billion in revenue in 2019. 76% of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective.

Show Instead of Only Telling

Visual content continues to grow in popularity as we move further into
Atlanta business tips . Video content (think Snapchat, Instagram Stories, Instagram Live, Facebook Stories, and Facebook Live) is continuing to grow. If you want to be on the cutting edge of visual content, expand into media development to better represent your business.

More and more consumers are using their smartphones in place of a computer. Visual apps like Instagram, Snapchat, and YouTube make posting and viewing and sharing content like pictures and videos easy.

Embrace Marketing Automation

No matter how hard we all try, we can’t do it all. Your business slows down when overwhelmed by responsibilities that could easily be delegated and automated for efficiency. Marketing automation can help you make the most of every customer interaction. You reach out to more

people at a higher rate than doing it personally without the cost of additional services, contractors, or staff. Below is a link to a few automation sites you should check out!

Marketing Automation Tools

Atlanta Business Tips

This list is a great guide, but don’t limit yourself to only these Atlanta business tips. Keep thinking about your business and customers as both of them change, grow, and evolve. You’ll find new ways to improve customer experience and your bottom line if you stay determined.

Looking to improve your business strategies more? Check out our other article: Facebook Advertising Strategy