Atlanta Business section is where we discuss tips and tricks on how to improve or market your business better! We also dive into some of the small businesses in Atlanta that you should be on the look out for as they grow and prosper. The Atlanta Tribe shows Atlanta in a new light.

Being a business owner means never really being off the clock, and the slower points of your day gives you time to think about the effectiveness of the marketing ideas you are currently implementing. If things are slowing down that can be a sign to reevaluate to see if there is room for improvement. Here is a list of marketing ideas and Atlanta business tips to give your local business a competitive edge.

Data Cleaning

With the recent focus on cybersecurity and information security, the question of clean data is brought up quite often. Data cleansing is a process in which you go through all of the data within a database and either remove or update information that is incomplete, incorrect, improperly formatted, duplicated, or irrelevant. Data cleansing usually involves cleaning up data compiled in one area such as a spread sheet.

Though data cleansing does and can involve deleting information, it is focused more on updating, correcting, and consolidating data to ensure your system is as effective as possible. The data cleansing process takes quite a while if information has been piling up for years. Neglecting your database is possibly affecting the impact of your marketing strategy. In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception. This study is an indicator that successful marketing relies on data-driven decision making.

So, if your data is not up to date you can’t be sure if it is accurate. In the same study, less than half of organizations globally (44%) trust their data to make important business decisions.

Buyer Personas

Buyer personas are a great way to categorize your audience in terms of who they are, what they do, what problems they face. Then you can develop strategies on how you can address their needs. A buyer persona will tell you what prospective customers are thinking and doing as they weigh their options to address a problem that you can gear your company to resolve. They go much further in depth than typical profiles when accessing who are the people you need to influence or a map of their journeys.

Actionable buyer personas reveal insights about your buyers’ decisions, the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo. A buyer persona will give your marketing direction that can built into the identity of your brand. This will reinforce your marketing messages while making your business distinct from the other local small businesses you will compete with.

Stay on Message

Once you know enough about your target audience, keep their media feeds highly saturated with your content. High volume of information will provide enough references to how your business can help them solve their problems at a moment’s notice. As you focus on producing a high quantity of resources and messaging, be careful not to allow the quality of you work suffer. This could affect the perception of your credibility in the eyes of your audience. If your message

and goals are unclear, then your audience will have a vague understanding of what your business is trying to accomplish. To ensure listeners have clarity, be clear in your own mind about what your specific goals are for the message. Also be sure the message considers the emotional response of listeners so, learn and appeal to the values of your audience. Signal to your audience that you care about how they feel about issues.

Optimize Your Emails

Email marketing for small business owners is an important and you don’t want to just send emails, you want recipients to actually read them and find the information provided to be valuable. About 80% of consumers prefer email when communicating for business purposes. You want your emails to engage properly so they lead to conversions. Emailing is one of our top Atlanta business tips.

Sender address

Make sure your emails are coming from a recognizable sender name, preferably a business address.

Subject line

Be informative and clear so that the recipient knows the email is worth opening.


Is your content optimized for mobile viewing? Does it enhance the delivery of your subject line? Is it visually organized so that the images aid understanding?


Do the recipients know what you want them to do? Is it easy for them to do it? Does your email improve their agency? Below is a link for 9 easy tips to further improve your emails!

9 Easy Tips to Improve Your Emails

Boost Your Social Media

Social media algorithms are constantly evolving and is increasingly more competitive making it that much harder to gain traction organically. Consider how using paid advertisements to boost posts and help level the playing field. In fact, paid ads should generate over $18 billion in revenue in 2019. 76% of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective.

Show Instead of Only Telling

Visual content continues to grow in popularity as we move further into
Atlanta business tips . Video content (think Snapchat, Instagram Stories, Instagram Live, Facebook Stories, and Facebook Live) is continuing to grow. If you want to be on the cutting edge of visual content, expand into media development to better represent your business.

More and more consumers are using their smartphones in place of a computer. Visual apps like Instagram, Snapchat, and YouTube make posting and viewing and sharing content like pictures and videos easy.

Embrace Marketing Automation

No matter how hard we all try, we can’t do it all. Your business slows down when overwhelmed by responsibilities that could easily be delegated and automated for efficiency. Marketing automation can help you make the most of every customer interaction. You reach out to more

people at a higher rate than doing it personally without the cost of additional services, contractors, or staff. Below is a link to a few automation sites you should check out!

Marketing Automation Tools

Atlanta Business Tips

This list is a great guide, but don’t limit yourself to only these Atlanta business tips. Keep thinking about your business and customers as both of them change, grow, and evolve. You’ll find new ways to improve customer experience and your bottom line if you stay determined.

Looking to improve your business strategies more? Check out our other article: Facebook Advertising Strategy

Our Atlanta entrepreneur tips are designed to help anyone develop a bold strategy. A solid foundation can make an impactful difference in business for Atlanta entrepreneurs. For instance, drafting a long-term game plan, acknowledging your weak areas, studying your competition and formulating proper business methods could propel you to the top of your industry.

Additionally, a strong network of colleges and advisers is critical for developing leadership skills needed to run a successful business. A second opinion or whisper of wisdom from seniors who have already been in your shoes, can make all the difference between brutal failure and sweet success.

Entrepreneur Success

Before we dive into some Atlanta entrepreneur tips, there is one important thing to consider. Your entrepreneur success will depend a strong support group. This group is responsible for providing you with constructive criticism with your best interest in mind. A good balance of encouragement and critical critique will guide you in approaching any number of obstacles and at the same time help you advocate for yourself when among your network.

Maintaining a support group with a variety of ideas and relative experiences is crucial as your seniors and colleges can offer time sensitive advice, encourage you through their own experience & struggles and bring different perspectives to your project. Now, let’s dive into our Atlanta entrepreneur tips.

10 Business Tips for Atlanta’s Entrepreneurs

To help you succeed, here is a list of Atlanta entrepreneur tips that help early on in any endeavor. At the bottom of each advice topic, there is a link to a relative article explaining more!

Research Your Market

When starting a local business take the time to research your market with emphasis on the criteria of that will allow you to assess the needs of your ideal client. People are different so you shouldn’t treat clients as a monolith. Practice recognizing the stages that clients are at when you are meeting them. Don’t push them to where you would like them to be, instead, adjust the solutions you provide to them.

You want your clients to be comfortable with you otherwise they won’t be your client for long. Being able to identify clients in your market will also give you leverage in negotiations as you will know if you should walk away from this client or start to build a relationship. Important to realize, you won’t be compatible with every client, so there is no need to force things.

How to do Market Research

Business Lifestyle

You are the designer of your business lifestyle. If there are things in life that are holding you back, you must make adjustments. Think of your life and career as marble that has to be hammered into a sculpture. Imagine in your mind what the masterpiece looks like and keep shaping it until it becomes real.

How to Develop a Business Lifestyle

Work With Purpose

Starting a business is exponentially harder than just working a job, so work with purpose. Successful entrepreneurs need to be multifaceted and operate well across a variety of domains: sales, marketing, finance, operations, HR, etc. In addition, creating an enterprise from scratch requires creativity, persistence and continuous learning.

For example, one of the new major skills to learn is website design using site builders such as WordPress. If you are not constantly learning, you miss out on important information that your competition will have access to. I addition, once you have the information you will need to use it in a manner distinct to your business so you stand out from the crowd.

How to Work With Purpose

Two Minds Are Better

Most people do what they can to learn by themselves, googling articles, reading books, or attending conferences when they have time. Leaders of successful businesses learn two minds are better. A coach or partner can help a business owner see things from a different perspective. You need to go to where people in your industry are congregating. Go to conferences, listen to notable speakers and attend social events at restaurants, galleries, or convention centers in your industry.

Meeting people is important and drawing from the wisdom of multiple experienced sources is how the best leaders are formed. An old proverb teaches that where there are many advisers, there is much success.

Small Business Partnership

Entrepreneur Focus

Be disciplined and organized to be able to see what makes your business thrive with entrepreneur focus. Often when researching multiple resources your judgement can become clouded from being overloaded with knowledge, which will influence your business. Prioritize your time and resources by how impactful each piece of information will be on your business.

Don’t get distracted by what is just interesting, commit to what will let you compete with other local business and what the market wants. Calendars, Note books and schedules will keep you organized so you will always know what you have to do next to reach your business goals.

How to Stay focused Entrepreneur

Client Perspective

Truly listen and empathize with your client perspective. Everyone has unique life experiences that can form a narrative that you can capitalize on so you will be the one to help the client get their own personal message across. If you don’t pause for a moment to actually listen and hear the root of the problem or pain you will miss your chance.

Really listen 80% of the time, then clarify for the next 10% of the time, and respond wholeheartedly and intentionally the remaining 10% of the time. You want people to trust your business and you as a figure head of your business.

How to relate to clients

5 Year Business Plan

It’s easy to get caught up in the hectic challenges and overbooked schedules that comes with running a business, but you have to carve out enough time to create your 5 year business plan. In addition, take note of what you have accomplished and your short comings so the contrast will reveal the long-term health of your business.

Make categories including marketing, time management, employee development, community engagement and capital development. Then use what you have reflected on to plan your next investments. Most businesses take 5 to 10 years to build. Create a 5 Year Business Plan for success.

5 Year Business Plan

Reward Yourself

You need to keep motivating factors at the front of you mind and reward yourself time to time. When you feel like you overwhelmed you need something to fall back on to maintain confidence despite the fear that things may not work out. Running a business is an ongoing experiment and failure is part of the process.

Ultimately reaching your goals will require struggle, sleepless nights and plenty of conflict. Must be remembered, set incremental goals for yourself and reward yourself when you reach them. This will help push you forward when times are hard.

When to Reward Yourself

Detailed Records

All successful businesses keep detailed records. By keeping your records in order, you’ll know where the business stands financially and put yourself in the best position to overcome your next challenge. Knowing what to refer to and knowing where it is saves you time. This Gives you more flexibility when responding to problems.

Records to Keep

Social Media

Local businesses need focus heavily on social media. Regularly posting in your community can get clients and expand your network to maximize your marketing potential. This keeps you in the front of the consumers mind at all times.

The platforms relative to your business will vary. For example, a dentist will want to have an active Facebook page with local ads flowing through their local community. In contrast, a retail store will want to maintain an active Instagram with plenty of ads running on that platform as well.

Social Media for Businesses

Atlanta Entrepreneurs

In summary, make sure to stay consistent and motivated in whatever you do as Atlanta entrepreneurs. Maintain a healthy lifestyle, decent sleep schedule and stable mind set. Your health is not worth success, but success never came without making some sacrifices. Thanks for reading our article on Atlanta entrepreneur tips.

If you have any questions about Social Media for Entrepreneurs, jump over to our other article here for accounts and personalities to model after!

10 Instagram Accounts Atlanta Entrepreneurs Should Follow

Being an entrepreneur is not easy and with some help from technology, you have unlimited resources for gathering information than ever. This article is to help people find the proper social media for entrepreneurs!

To start, the best part is that everyone uses these technologies, like social media, at every level of success. So, when you are on Instagram the titans of every industry are as well. Here are 10 Instagram accounts that can inspire you to innovate your local business, create new possibilities and drive yourself to success.

Jasmine Star Social Curator

Known for her innovation and photography prowess, lets meet Jasmine Star. As a business strategist and photographer, Jasmine Star’s Instagram feed provides great examples for how to use images to advertise yourself. For instance, you can model these examples for yourself to establish an online community outreach network.

At first, Star’s initial four years in business resulted in becoming one of the top 10 wedding photographers in the world. Forbes and The Huffington Post now regularly feature her. Following her strategies, help you get the growth you need to be competitive.

Jasmine Star Instagram : @jasminestar

Jasmine Star Website

Daymond John Social Media

Known from his popular spot on the show Shark Tank, lets meet Daymond John. In spite of a $40 budget, Daymond developed into a FUBU, a $6 billion fashion household brand in the industry. In essence, Daymond has continued to be an entrepreneur in every sense of the word.

He continues to trailblaze in the fashion industry, has been on television for years as part of ABC’s Shark Tank, published multiple New York Times best-selling author, is a branding consultant, and is highly sought-after motivational speaker. Daymond’s net worth amounts easily to over $300 million as projected by multiple sites. We think he is worth much more, but only time will tell.

John Instagram : @thesharkdaymond

John Daymond Website

HoneyBook Entrepreneurs

Known as a entrepreneurs tool and wellspring, lets meet Honeybook. a proactive customer relationship management (CRM) tool that is designed for creative businesses to manage clients from initial inquiry to final invoice.

HoneyBook’s Instagram functions as a space for business networking with people using the same tools in similar situations as you.

HoneyBook Instagram : @honeybook

HoneyBook Website

Grant Cardone Sales

Known by his 10X approach, lets meet Grant Cardone . He is an author, real estate investor, and king of sales. His Instagram account features entrepreneurship tips along with motivational speeches and quotes. He built his $566 million portfolio of multifamily properties from scratch. Moreover, he was named the #1 marketer to watch in 2017 by Forbes Magazine.

Cardone is building on his 10x success with the 10X Growth Conferences which began in 2017. The 3-day event quickly became one of the world’s largest business and entrepreneur conference with the success of the 3rd annual event from last February 2019.

Grant Cardone Instagram :@grantcardone

Grant Cardone Website

Rachel Hollis Blog

Known as the founder of the Chic site, lets meet Rachel Hollis. In summary, she is an author, podcaster, and creative. Her Instagram feed includes inspirational quotes, pictures of her family and updates about her podcast & books.

Specifically, her website is a good example of how a blog site can develop into a form of passive income that supplements a larger business goals, like Hollis’s Chic Event Planning.

Rachel Hollis Instagram: @msrachelhollis

Rachel Hollis Website

Richard Branson Net Worth

Known for founding the Virgin group, lets meet Richard Branson. he is a business magnate, investor, author and philanthropist. He founded the Virgin Group, which controls more than 400 companies. Branson’s career is a case study in adapting your business to changes in technologies and society. Branson is currently worth around 4.18 billion which is a staggering amount.

Virgin Group origins goes back to the 70s and has grown and maintained relevance ever since. In March 2000, Branson was knighted at Buckingham Palace for “services to entrepreneurship.” Additionally, his work in retail, music, transport, travel, his general taste for adventure, and humanitarian work has caused him to become a prominent figure.

He was placed in Time magazine’s list of the 100 Most Influential People in The World in 2007. In June 2018, Forbes listed Branson’s estimated net worth at US$5.1 billion.

Richard Branson Insta : @richardbranson

Richard Branson Website

Gary Vaynerchuk Vlog

Known for his vlog and his transparent vocabulary, lets meet
Gary VEE. To sum up, he is an author, speaker, internet personality, serial entrepreneur and pretty much the king of vlogging. Gary leads New York base companies VaynerMedia and VaynerX.

VaynerMedia is a full- service advertising agency servicing Fortune 500 clients across the company’s four locations. VaynerX is a modern-day media and holdings company, housing Gallery Media Group, PureWow, and ONE37pm. GaryVEE also appeared as a judge for Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and

This guys lives, breathes and eats what he does. It does not get any better than Gary when looking for social media for entrepreneurs.

Gary Vaynerchuk Instagram : @garyvee

Gary Vee Website

Jenna Kutcher Photography

Known for her creative and inspirational photography, lets meet Jenna Kutcher. she has a highly engaged following as a photographer and branched her platform into social media content and education. She is the host of a business podcast, “Goal Digger Podcast”.

Kutcher’s Instagram account typically features pictures of her activities in a blog style, serving a template for how you should present your content. Additionally, Jenna can also be found on one of the commercials featured by Honeybook.

Jenna Kutcher Instagram : @jennakutcher

Jenna Kutcher Website

Tai Lopez Course

Known for his one book a day challenge lets meet Tai Lopez. To begin with, he became a successful entrepreneur and that loves passing on practical advice on his accounts. Additionally, this guy read and reviewed one business or self-improvement book each day for a year. He is an investor, partner, and adviser to over 20 multi million-dollar businesses. Furthermore, his popular book club podcasts shares advice on health, wealth, love, and happiness with 1.4 million people in 40 countries.

Lopez has the largest book shipping club in the world, Mentor Box, and was voted the Number 1 social media influence by Entrepreneur Magazine. There are numerous commercials currently running on Youtube. Watch those and make sure to follow him as he is a brilliant examples on social media for entrepreneurs.

Tai Lopez Instagram : @tailopez

Tai Lopez Website

Mark Cuban Shark Tank

Known for his appearance on the show Shark Tank as well, let’s meet Mark Cuban. Business is his game and he is extremely successful when it comes it. As a result, his accounts are video heavy with lots of advice and reminders that as a business owner, you have to work to be the best. He is the owner of the National Basketball Association’s Dallas Mavericks, co-owner of 2929 Entertainment and chairman of AXS TV. Additionally, he is also one of the main “shark” investors on the ABC reality television series, Shark Tank.

As of February 2019, Mark Cuban is worth an estimated $4.1 billion, according to Forbes, with the majority of this wealth generated from two major transactions he made during the dot-com era then investing wisely.

After university. Mark’s company, MicroSolutions a computer company, sold after seven years to CompuServe in 1990 for a tidy sum of $6 million. Afterward, Cuban started in the 90s and was one of the first internet radio sites in the world. When it had its IPO in 1998, the stock got caught up in the dot-com frenzy and soared from $18 to $62.75 in a single day. was later acquired by Yahoo! and Cuban took in $1.7 billion in Yahoo! stock.

Mark Cuban Instagram : @Mcuban

Mark Cuban Website

Entrepreneurship Examples

To Summarize, the 10 examples above are great tools for any new or experienced entrepreneur looking for social media for entrepreneurs. Follow them, learn from them, become a better Atlanta entrepreneur.

If you are looking to produce Facebook ads anytime soon, check out our other article which discusses a Facebook advertising strategy.

Have you ever had an amazing idea? No not like a normal cool idea, we mean like an AMAZING idea that you just can’t wait to tell the world about!

These kind of ideas keep you up at night, fill your phone notes with random details, and now all of your best friends ask you to stop texting them about it because they just don’t care.

It sounds like you need a new audience.

Much like advertising in a mall or on TV, you can’t browse the internet or go on social media without seeing some sort of ad or promotion for either an idea or a product. Specifically, Facebook ads seem to cover news feeds and constantly pop up on videos.

Facebook Ads

Facebook ads, seems too annoying to be effective, but like TV commercials, Facebook ads really work. Certainly, It is important that advertisers take the time to understand why and how to best utilize all of the options available.

To point out, there are multiple methods to promote your page and posts on Facebook. All of these methods require spending marketing dollars and varying levels of time. Below are a few methods that are widely used.

It is important to note that in order to utilize any of the internal Facebook advertising tools, you will want to verify your Facebook page. Help for this can be found here and we will be making a post on page verification later on.

Should I Advertise On Facebook?

let’s answer one simple question. Why should you learn about Facebook advertising? The most convincing factors that got us into it are:

  • It is extremely effective! You will immediately see results and analytics per post.
  • It is Cost-efficient! It is the cheapest way to currently reach your desired target audiences.
  • Advertising is very easy to do on Facebook!

The best part is, with a little research you will be advertising in no time!

As unbelievable as that sounds, it is true. let’s dive into it and find out more by discussing: how do I start?

How do I start Facebook Advertising?

Lets start with some simple options. When you create posts on your Facebook page, sometimes you’ll see a blue boost post button appear after you publish the post. The boost post button allows you to quickly create a Facebook ad using the post that you just made! Simple right?

Alternatively, you can also follow this link which will take you to the Facebook Ad center after you select “Create An Ad”.

If you are simply posting on your Facebook, here is an example below of what you will see under a new post for your page or business.

If you are a new page owner, you may have trouble reaching a wider audience like the above picture. You may only get 1-2 likes per post which can be discouraging, however if you boost a few of your posts for a month it is not a bad idea.

Look at the results we had from boosting one post on our page.

As I have shown, it is quite easy to boost a post and get quick results. This post went for only 4 days, and the total cost amounted to under $25. The post was shared over 30 times which is great exposure for any new page.

To point out, results for boosted posts will drastically vary based on several factors.

Strategy For Boosted Posts

  • Boost 2-3 different posts advertising the same thing with different photos, text, and theme.
  • Equally important, select the minimum amount starting out for each post which should be around $10 for 10 days. In other words, $1 per day for 10 days.
  • Furthermore, analysis each post’s results 3-5 days into the 10 days with the internal metrics which are free.
  • Finally, boost your best performing post with additional funds and cancel the other two. Because, there is no need to keep the other two posts that were not preforming as well. In other words, capitalize on your best post by adding funds and letting it bring you more exposure!

You can repeat this process every time you want to advertise on Facebook to maximize your reach and get the best bang for your buck. This is the basic, do it yourself strategy.

Where Can I Find Ad Content

Here are two quick examples of Ad creation that any business can utilize. First is the platform called Promo. This is an amazing do it yourself platform that enables you to create captivating and personalized videos for your social media. It does cost, but it is worth it if you are serious about creating video based ads yourself.

The second option is a free platform called Canva. We use Canva for so many things! We even used them for the photos in this article. There are thousands of stock photos you can choose from, modify and download.

The Free version will still enable you to download pictures you create. Simply download what you make and then go into your photo editors and crop out any white space you need to remove for your ad if you do not want to pay for the transparent background option.

Facebook Audience Selection

Remember, it is important to take the time to create a new target audience for every post you boost. The details you can provide per post are the gender, age, location, and interest of your target audience. Once you have selected your audience, make sure your save them under a name you will remember.

The most important thing to realize before we get into this further is that Facebook advertising is EASY. As a result, if you spend a little time to understand it. Anyone can learn how to do it and anyone can master it and be successful!

Now let’s dive in more and discuss some of the differences in boosted post features, Page promotion features and Lead Ad Generation features.

What Are Boosted Post Features

Boosted posts on Facebook are images, videos, or simply text that is being used to advertise or promote something specific. Any Facebook user can promote a post if it is approved by the verification process,

How to Choose a Facebook Audience

The algorithm in Facebook provides some audience options based on information from your Page. Specifically, the algorithm creates and improves your automatic audience from a combination of details, like people near your business location or people who have interests related to your Page.

Afterward, make sure to review all the details of your ad. Try to choose targeted cities or local areas with the search tool. You can pick multiple locations and even the radius around those locations of up to 50 miles.

Make sure to choose relevant locations to your targeted audience. For example, if you want to sell paddle boards, you should probably target Miami, California, and Hawaii over places like New York and Chicago.

Where To Place Facebook Ads

Placements on Facebook represent where your ad will appear. Boosted posts are shown on the desktop news feed, mobile news feed, Instagram news feed, Instagram stories or in videos on either platform. The audience network placement is very important to maximize exposure.

Ad Budget Customization

The amount you pay to boost your post is up to you. You can select a pre-populated budget or set a custom amount. At a minimum, boosted posts require a budget of $1 a day and a minimum total projected budget of $10.

Generally, your post will reach more users based on the amount of funding. Additionally, there is a projected target audience per boosted post that you can see as you set your budget per post.

Lastly, you can cancel your post at anytime and not be charged for the remaining days that you had originally selected the post to run for.

How To Schedule Your Ads

Set the amount of time you want your ad to run. You can choose from a custom duration or set a custom end date. This will not increase your budget, only spread the amount and exposure base over a longer time period.

Simple Ad Creation

The ad you create will look just like the page post it’s based on. The only difference is that your ad will appear with a Sponsored label in the top-left corner and will have a call-to-action button in the bottom-right corner if you choose to add one.

The call-to-action button should redirect users to a variety of locations that you can select. This includes external websites that Facebook approves.

Access To Insights

Finally, It would be great if you could view the results and statistics of each add. Luckily, The and ad center enables you to review your results and insights and each boosted post you make!

Finally, It would be great if you could view the results and statistics of each add. Luckily, The and ad center enables you to review your results and insights and each boosted post you make!

Pause, coffee break! Okay, continue reading.

What Are Facebook Page Ads

Simply, Facebook page ads are similar to boosted posts except it is for the Facebook pages as a whole. Specifically, this promotion is done by creating ads for your page that will help you grow the awareness and visibility of your business.

Promote a page as a quick way to reach people who are interested in your content or people who show interest in businesses like yours. In short, click the blue promote button on your page. Afterward, Facebook will prompt you with a few different options to help you grow your business. The promote button options will help connect your business to more of the people who matter to you.

As a result, make sure to check out how your ad will appear on desktop news feed, mobile news deed and the right-hand column on Facebook. typically, your ad will appear in all three formats, increasing the likelihood your ad will reach your desired audience.

Depending on your business goal, you might consider using Messenger to follow up with people who contact you after seeing your ad.F

Minimal-step Creation Process

First thing to remember, Facebook will Pull images and text to create an ad for you or you can create it yourself to your desired specifications.

Audience Suggestions

This tool provides some audience options based on information from your page. Facebook will create and improve your automatic audience from a combination of details, like people near your business location or people who have interests related to your Page.

Ad Placement

Placement on Facebook represents where your ad will appear. Similarly, It is identical to the placement for boosted post.

Set Your Own Budget

Make sure to choose how much or how little you want to spend on each ad. Unfortunately, there is not a universal cost to promoting your Page. This is because, the amount you pay will always depend on how many people you want to reach and how long you want your ad to last.

Detailed Filters

In general, you’ll have access to more sophisticated bidding and budgeting options with the ads create tool, accessible directly from your page.

Access To Insights

Finally, check out how your ad is performing every day and measure your results.

What is Lead Generation Ads

Simply, Lead generation ads are the most advanced option for Facebook advertising. They allow actions and processes that we use for identifying and cultivating potential customers for a business’s products or services.

Lead ads allow you to collect information from potential customers. This includes: names, email addresses, phone numbers and much more. At the same time, lead ads can even ask custom questions.

Specifically, we can use lead ads to collect sign-ups for newsletters, price estimates, follow- up calls and business information, making them a great way to identify potential customers and share relevant information with them in the future. Let’s discuss some of these options for Lead Generation Ads.

Contact Forms

In any event, contact form are one of the best features for businesses. Facebook prompts viewers on click to fill out a short instant form that sends you their contact info.

Contact Question Customization

Obviously, customize the questions in your lead ad instant form to tailor it to your business.

Data Download

In general, it is best to download your leads directly from Facebook. In addition, you can connect your leads to a CRM like MailChimp or Salesforce

CRM Integration

Finally, connecting to a CRM can help you download your leads faster and take real-time action on new leads. Learn more about the benefits of using a CRM.

Facebook Ads Conclusion

Now you have a basic understanding of boosted, promoted, and lead generation ads on Facebook. In summary, all three are great options for expanding your reach and engagement. For that reason, each method needs time and expertise to perfect.

We hope this post helps you with all of your advertising endeavors! Thanks for visiting the Atlanta Tribe and reading about one of our Atlanta News, Atlanta Business, and things to do in Atlanta articles!