General Muir Deli

We bet you haven’t ever experienced a deli as upscale as The General Muir in Atlanta. Established in 2013 by Jen Johnson, Ben, and Shelley Sweet, this Jewish eat out has been winning hearts ever since.

Todd Ginsberg, the executive chef, takes the entire burger mania to a whole new level. But his culinary genius doesn’t stop at burgers merely; other show stoppers of the deli include the cheesecakes, poutine fries, the matzoh ball soup, and the pastrami sandwiches piled high.

How It All Came Together

Taking great inspiration from its handcrafted roots, this is a restaurant that is a modern classic in origin but New York Jewish in tradition. While we talk about handcraft, we cannot forget to pay homage to the honor given to all the traditional favorites at The General Muir- the hand-rolled bagels kettle boiled, the in-house smoked and cured pastrami.

Taking their culinary game to greater heights are the dishes that surpass traditions, focus solely on premium fresh ingredients, and the preparations that are as simple and as authentic as can be.

The name of the restaurant pays homage to a refugee transport vessel. This vessel historically carried Holocaust survivors, including the mother and grandparents of Jennifer Johnson, co-owner to New York in 1949.

The General Muir is owned by Shelly Sweet, Jennifer and Ben Johnson, and Chef Todd Ginsberg.

The Place Where You Can Find It All

If you have been on the lookout for a place where you can find any and every meal of the day under on roof, then The General Muir is just where you need to be.

This place offers breakfast, brunch, lunch, dinner, and weekend brunch, as well. Additionally, there is also an espresso bar that serves locally roasted coffee, Batdorf, and Bronson. If that isn’t enough for you, then you can also make your way to bar full of spirits, beer, wine, and cocktails to find your glass of perfection.

If you happen to be in a hurry and just need to grab something quickly, then The General Muir’s service counter is just what you need. They serve sandwiches, bagels, pastries, salads, and coffee throughout the day.

Coffee Experience Your Life Would Be Incomplete Without

While no coffee is ever ordinary, the one at The General Muir is an exclusive edition you won’t find anywhere else.

While the full coffee bar serves drip coffee and espresso drinks all day, the star of this section is the exclusive blend created especially by Batdorf and Bronson for the restaurant. It is made up of a combination of 6 beans, which represent each coffee-growing region. The result is a complex yet balanced cup of coffee. You may also buy a bag of delicious brew if you decide to enjoy more of it at home.

General Muir Menu


  • Choice of plain, sesame, poppy, salt, everything
  • Choice of scallion caper, plain, vegetable, dill horseradish
  • Choice of fish addition- baked salmon salad, nova or lox, sable, smoked trout salad

Open-faced bagels:

  • Nova, avocado, schmear, cucumber, grapefruit, dill, onion
  • Smoked trout salad, pickled onions, crème Fraiche, parsley
  • Lox, salmon roe, schmear, chives

Breakfast plates:

  • Fish and potatoes
  • Smoked hash
  • Egg omelet
  • Pecan crusted French toast
  • Poached eggs and grits
  • Fried egg sandwich


  • Soup and half sandwich
  • Chicken club
  • Reuben
  • Tuna melt
  • Vegetarian Reuben
  • Burger stack
  • Roast beef sandwich


  • Matzoh ball soup
  • Burrata
  • Deviled eggs
  • Poutine
  • Frisee and mustard greens
  • Chopped liver
  • Fried chicken of springer mountain farms
  • Duck breast
  • Beluga lentils
  • Hanger steak
  • Trout

Deli classics include:

  • Corned beef
  • Pastrami
  • Cured and smoked in house meats

Whether it is weekday that needs fancying up with the deli menu or a weekend that need celebrating with the chicken and spaghetti dinners, The General Muir promises to be your food destination for life.