Atlanta World of Coke
On August 3, 1990 the original Atlanta World of Coke is established at Underground Atlanta as an attraction dedicated to the heritage of The Coca‐Cola Company. The exhibits display the company’s history and development. The marketing had to adapt to the constantly changing world that lead to today. The messaging provides insight into the people living at the time.
World of Coke Lobby
The lobby is the welcoming area for a visit to World of Coca-Cola. As you enter the lobby, you will be greeted with a complimentary ice-cold beverage so that you can get refreshed at the start of your visit. Currently, they are offering the typical products you would expect, Coca‐Cola, Diet Coke, Coke Zero Sugar and the reduced calorie Coca‐Cola Life. Once you’ve gotten your beverage, have a look around and you’ll see that the Lobby includes a Coca‐Cola folk art bottle display that features bottles created for the 1996 Summer Olympic Games. You’ll also find a video featuring some highlights of the World of Coca‐Cola experience, before starting a tour.
Home to a mix of nearly 200 historical and international artifacts that represent more than 125 years of Coca-Cola memories. There are also more than 30 different countries represented in the Loft from France to Korea to Zimbabwe. Items in the Loft range from a Coca‐Cola syrup urn, dated 1896, to Coca‐Cola beach pants, dated 1970, to some of our most well-known international and historic advertisements. A tour guide will highlight and share stories about some of the artifacts in the room.
Moments of Happiness is a film celebrates some of life’s most memorable moments experienced by people of different ages and cultures around the world. The focus are the milestones of life experiences such as skydiving for the first time and surprising a loved one on a special occasion, and celebrate shared moments of happiness both large and small. During your visit you will view the entire film and celebrate life’s everyday moments of happiness.
Vault of the Secret Formula
Regarded as the most closely guarded and best-kept secret, the secret formula for Coca‐Cola represents over 125 years of history. As you travel through the exhibit you will learn about the origins of the formula. You will also learn how competitors tried to copy the success of Coca‐Cola and how the owners of Coca‐Cola kept the formula secret throughout the years
and how the secrecy developed some of the popular culture associated with the brand. There are also various interactive experiences throughout the exhibit like the Virtual Tastemaker, which invites you to create taste and flavor combinations the same way early pharmacists and inventors did. Test your mix to see how your flavors compare with the flavor combinations of Coca‐Cola. Then you can test how well you protect the secret through an immersive full body interactive experience that leads you through three virtual environments. The Triangle Room, Secure Train Car and Bank Vault are all locations where the secret formula has been kept. You can also participate in group game play as you trigger animations and watch these environments as part of a challenging game to play with friends and family.
Milestones of Refreshment History Tour
The history of Coca-Cola began right here in Atlanta and is now reaching out to billions around the world. A series of ten galleries makes up an exhibit featuring some of its most prized possessions. These include a circa 1880s soda fountain, 1939 delivery truck from Argentina and the Coca‐Cola contour bottle. You’ll also see more than 1,000 original artifacts, some dating back to the earliest days of Coca‐Cola’s history.
The first Coca‐Cola was served at a soda fountain like the one found at the beginning of Milestones of Refreshment. Soda fountains were capable of dispensing many different flavors. Coca‐Cola was only one of 16 flavors this fountain offered. This particular soda fountain is actually older than Coca‐Cola and dates back to the early 1880s, which makes it the second oldest artifact in the World of Coca‐Cola.
The first installation was the 1939 Chevrolet delivery truck that came from David Lee, a bottler in Buenos Aires, Argentina. Due to the size, the attraction had to be built around the truck in order to fit in the facility. Hence why its technically the first feature of the exhibit installed. You will also learn more about the beginning of the Coca‐Cola contour bottle. When Coca‐Cola first started being bottled, there was no such thing as a standard Coca‐Cola bottle. It wasn’t until 1916, the iconic bottle design was debuted.
The Coca-Cola Portrait Wall
The Wall is an interactive map of the world that comes to life when you walk up to it. Move along the motion-activated map to hear first-person accounts of various Coca‐Cola initiatives happening in different parts of the world. From the Coca‐Cola scholarship program to the Safe Water for Schools program in Kenya, Coca‐Cola is proud of the many different ways it works to improve lives around the globe.
Pop Culture Gallery
On display through spring 2019, The Story of Sprite Boy is a new exhibit that tells the history of the often forgotten, elfin character of Coca‐Cola. Originally introduced in the 1940s, the pixie-like character comes to life through the original oil paintings, print ads, artifacts and photos from around the world. Sprite Boy represented the brand for nearly
two decades, spreading the word that both Coke and Coca‐Cola were acceptable names for the product.
In the Gallery you’ll also see more than a dozen original paintings featuring Coca‐Cola by several artists such as Haddon Sundblom, the artist behind Sprite Boy and the Coca‐Cola Santa. Prior to 1931, there was no consistent depiction of Santa Claus. That all changed in 1931 when Coca‐Cola commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images of Santa Claus. Inspired by Clement C. Moore’s Famous poem “’Twas the Night Before Christmas,” Sundblom created the popular image of the warm and friendly Santa that we all know today.
You are also welcomed to take a photo sitting on the sofa from the American Idol Season 4 set. The set is the actual sofa that the show used to interview contestants on. The sofa’s design features a graphic element inspired by the Coca-Cola dynamic ribbon.
My Coke Art is another interactive experience that features three touch screen kiosks which include a set of graphic elements that may be combined and altered in a variety of ways allowing you to design your own artwork based on the iconic Coca-Cola bottle. The finished artwork can then be shared via email, and is displayed on large monitors in the Gallery for others to enjoy.
Taste It! 100+ Coca‐Cola Flavors
One area is Taste It! Taste it shows Coca‐Cola family of brands and includes:
- Diet Coke
- Coke Zero Sugar
- Coca‐Cola Life
- Cherry Coke
- Caffeine-free Diet Coke
- Vanilla Coke
- Coke Zero Sugar Cherry
The centerpiece of this area is a giant Coca‐Cola bottle. You will also find six Coca‐Cola Freestyle Machines with over 100 different beverage choices in one single dispenser. Everything from well known favorites to exclusive tastes to Coca‐Cola Freestyle.
Additionally, there are five tasting stations for Africa, Asia, Europe, Latin America, and North America. Each station offers different beverages to sample that are unique to that region.
Visit the World of Coke
The World of Coke is a great adventure for anyone visiting Atlanta or natives that have not done it yet. You can not really call yourself an Atlanta native if you have not visited the World of Coke. Make sure to pick up some souvenirs while you are there as well for your friends and family!